Experienced, Innovative, Dedicated Leadership

Our Leadership Team
Executive Team

Robert Friedberg
Chief Executive Officer
Ring Leader under the Big Tent
Experienced healthcare executive across a large array of healthcare provider platforms and systems.

Steven Bisulca
President
Grand Poobah and otherwise really good guy
Serial entrepreneur with 30+ years experience in developing, sourcing and distributing within the wholesale markets.

Rick Shutter
Chief Financial Officer
Really Book Smart Guy
Highly experienced CPA with exceptionally strong financial and operational acumen.

John Aldridge
Chief Digital Officer
Best guy to E-connect Point A to Point B
Serial entrepreneur within the digital health and RPM spaces with superb insights and guidance for healthcare providers and systems.

Thomas Zeindler
Chief Information Officer
Master of the blinking lights
Experienced, tech savvy entrepreneur with the insight and drive to find and implement solutions for complex processes. 10+ years experience with Connected Products.

Russ Ringstrand
Senior Vice President, Sales
Lead seller of ice at the North Pole
Highly knowledgeable and successful sales executive targeting large retailer customers and distributors.
Management Team

Drew Kapinos
Vice President, Supply Chain

Johnathon McCarthy
Vice President, e-Commerce

John Winegardner
General Manager

Becky Kern
Executive Assistant

Carrie Booton
Creative Director

Patty Harrison
Director of Brand Marketing

Jeri Hill
QA/QC Director
